Online Shopping More Competitors- More Discounts-more Users
It is a chain that’s keeps repeating itself in all moulds of business. Competition leads to lower prices and lower prices leads to users changing their loyalties. Same is the case with Online Shopping in India. What was a fad till a few years ago is now a common feature. Online Shopping in India has grown by leaps and bounds and the winner at the end of the day is not only the Portals that rake the moolah but more importantly the online user/consumer who gets the best deals and discount as competitors vie with each other for a share of the online pie.
The growing retail boom, increasing internet users and brand awareness has resulted in an interest in the space of online shopping. The tightening work schedule, traffic jams, massive crowds on weekend, paucity of time and convenience have also been the driving factors behind the rise of online business, thus creating more opportunities for the portal owners to expand their lines of business.
Online shopping was initially limited to sale of books and music on internet though today it has reached a wider proposition, where one can buy stuff ranging from Apparels, Accessories, Computers, Electronics, Gifts, Home Appliances, Home Furnishing, Jewellery, Office Products, Personal Care products, Toys and Games, Travel packages among other lines.
In India major online shopping sites include futurebazaar.com (Pantaloon Group), indiaplaza.in (formerly fabmall.com), and shopping portals of rediff.com, indiatimes.com, indiainfo.com and sify.com. Apart from this there are specific portals for books, travel, music and mobiles. The easy payment options through net banking, credit & debit cards, and cash-on-delivery have also contributed to the growth in demand
Recently, another big player has also joined the league. Prisb.com is the latest addition in the Indian Online Shopping Bandwagon, and it looks like it has geared up for the long haul. The Press Release of the portal declared an exclusively wide range of Merchandise in 19 categories, 200 brands and more than 60000 products, backed by the assurance of the cheapest online rates. The sleek and smart Home page design is the best among all online shopping portals and really impressed me. I could find all kinds of popular shopping products like Mobiles, DVDs, Watches, Ipods, Mp3, Desktops and Laptops, Apparel, Kids Products and Home Appliances to name a few. The essence of the portal is further bolstered by the section Prisb Mania, which showcases one product for 24 hours at the lowest online rate. Prisb has started on the right note and is making the right moves. Let’s hope the competition leads to further reduction in online prices, which would be a great benefit for the online users.